Do you blog about mental health? Then you might be wondering how to make money with your mental health blog.
I started my mental health journey with some therapy and I tried a lot of tools and spiritual tricks along the way. And everything I did for myself gave me new tools.
In therapy, I learned mental health tips and tricks related to cognitive behavioral shifts I could make. I also learned to be proactive in practicing self care, and I did a minimalism challenge that changed my life and routines in a profound way.
Today I am really great at managing my time, not over extending myself, practicing a mindset routine and asking for help when I need it.
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How To Make Money With Your Mental Health Blog
After spending so much time on my own mental health, I started to notice that my conversations changed.
I started sharing my experiences more transparently and talking about the tools that I had learned. And I realized that I actually had a lot to offer people.
My blog started changing from an online diary into something that offered valuable content to people who really needed help.
If you have a blog where you share your own journey in hopes of helping other people, here’s how to make money with your mental health blog.
The Basics Of How To Make Money With Your Mental Health Blog
The basics of how to make money from your mental health blog are very similar to the steps you would take to monetize any blog.
For more info read this post about how to make money with a blog.
You need to really nail down who your audience is so you can speak to them as clearly as possible, you need to figure out how to get people to read what you are putting out there, and then you need to figure out what you are going to offer or sell to generate income.
It can feel overwhelming to monetize a blog, but there are concrete, proven steps to follow:
1. Blogging About Mental Health: Nail Down Your Niche
Before you start learning how to make money from your mental health blog, you need to have an audience who feels close to you and trusts you.
In order to do this and speak as closely to people as possible, you need to nail down your niche.
It is easy to want to be general and talk about everything.
And then when you think about selling, why would you want to exclude anyone being too specific?
But quality is better than quantity.
And specializing in something is better than being sorta good at lots of things.
So don’t just be a mental health blog, but figure out what specific aspect of mental health you have gotten really good at, or what people have started going to you for.
2. Name And Branding
What do people think of when they think of you? Your name and your branding are going to be really important in speaking to your niche and drawing the right audience.
Think about the language that you are using. Is it confusing, or can people hear your site name and get an idea of what you are about?
Decide on your look, your colors, fonts, branding, What do you want to portray, what is your message and what does that look like visually to you?
3. Set Up Your Website
If you are going to learn how to make money from your mental health blog…
You are going to have to have a blog.
Or maybe you’ve already been blogging about mental health, but it’s messy, old and there is no way to really grow it or optimize it. Time to start over and make something that is modern and pleasing to viewers.
There are plenty of free resources out there you can use. You can set up a professional looking site with free templates and cheap hosting and spend practically nothing on launching a blog you can feel comfortable selling from.
My Digital Marketing QuickStart course is a great low cost option for creating your own website, including all of the annoying tech details that can trip people up.
4. Write Great Blog Posts Related to Mental Health
Before you do anything, you’ll need to research and write at least 10 to 20 blog posts that are relevant to your mental health blog niche.
I’ve had clients generating income from blogs with as few as 5 blog posts!
So while YES, more content is helpful for SEO (below) and driving more traffic, but don’t let a small number of posts stop you from starting to generate traffic to your new mental health blog.
5. Start Generating Traffic
There are a few ways to start generating traffic when blogging about mental health.
Below, I mention SEO, and Pinterest, and both of those are critical for long term traffic to a mental health site. However, there are a few ways you can take advantage of short term traffic wins too! For example, you can post on social media and clicks from people who view your posts. I love Facebook, Instagram and LinkedIn. Some of my blogging buddies swear my Twitter.
If you plan to utilize social media when your audience is small, I recommend checking out my tips for monetizing a small audience.
Pick the platform where you think your audience is, or what you think best suits your brand.
Looking for more ways to get free traffic? Checkout this blog post on how to get free website traffic.
Besides posting on social media there are really two major ways to get traffic to your site.
6. SEO: Search Engine Optimization
The best and most stable way for gaining traffic for your mental health blog involves optimizing for search engines. This means that when writing your blog posts, you want to do some research to understand what words your READERS are using to find the content they’re looking for online.
Check out my blog post on SEO for beginners.
In short, the words you use in your blog posts that match what your readers are using – are called keywords. And using search engine optimized keywords in your blog posts can hep people find your site. Use a tool like Yoast SEO which is a free WordPress plugin to guide you through all the details and nuances of optimizing a post for SEO.
SEO is a long term strategy (6 months minimum) but works.
I wish I had found out about Pinterest years ago. But Pinterest is not a social media platform like you might think…
It’s a search engine, like Google search. In other words, it’s a platform people go to ask questions and seek answers. And the platform (Pinterest) tries its best to show pins that answer the users’ questions.
Once I started thinking about it this way I realized how effective it is at generating traffic, even on a brand new mental health blog.
When blogging about mental health, Pinterest often offers much quicker traffic wins than SEO. However, it can also be less stable and it requires daily effort. This is why you’ll want to focus both on SEO and on Pinterest in the early days for your blog.
8. Capitalize on Traffic With An Opt In
Now that you have traffic coming to your site, you want to start capturing your audience so you can communicate with them on a regular basis.
To get someone’s email address, you have to offer something valuable in return or they won’t give it up.
Create a free offer in exchange for people opting into your email list. Your email list is a priceless tool that you will use to build trust with your audience and eventually sell to them.
9. Generate Income
There are tons of ways to generate income before you even have to think about selling something.
Ads: In the beginning you can turn on Google Ads as soon as you have content on your website. It;s just a little in the beginning, but once your traffic grows you can qualify for higher paying ads.
Affiliates: You can integrate affiliate links into your posts to generate passive income, but be sure to only promote products that you would use or would truly recommend to your readers.
Sponsored Posts: Again, be careful not to push something to your audience that they are not going to be interested in or find valuable. You still want to maintain trust with them. But you can get paid to write a post that promotes someone else. This can be a way to make money before selling something of your own.
10. Sell Something
If you want to generate more reliable income and know how to make money from your mental health blog, selling your own products is going to be more consistent than ads and affiliates.
Products are tangible things that you offer and services are skills or your personal time that you provide.
You might consider creating worksheets and printables, coffee cups with metal health quotes, t-shirts, meditation cds. These are just some suggestions, but the list is endless. Products are scalable, meaning you can sell an unlimited amount. So they typically generate less income than services.
Services include things that you do for other people that require your personal time. It might be coaching or virtual assisting. You can also consider group coaching and creating online support for your readers that ads value to the community.
How To Make Money From Your Mental Health Blog Brainstorm
I thought I would end this blog post with a quick little brainstorm of things you can offer to sell when thinking about how to make money from your mental health blog.
- Affiliates for mental health products
- (Meditation pillows, B vitamins, supplements, journals, planners, online therapy)
- Sponsored posts
- Create worksheets
- (Morning mindset worksheet, Feelings worksheet, diet/mood tracker)
- Create a custom mental health journal
- Write an Ebook
- Create an online course to sell
- Create custom products to sell
- (Mugs, shirts, lip tint… something that fits your brand)
- Create an online support group with a membership fee
Need more help and support?
When you’re ready, there’s a few ways I can help you make more money with your mental health blog.
- Join my free group: Mindful Marketing Mavens
- Find out about blog coaching
Comment down below and let me know: what is your blog URL, and how is it going?