How to Setup a Google Business Profile (2022) | Google My Business (2023)

How to Setup a Google Business Profile
(Formerly Known as Google My Business)

Your Google company listing, also known as your Google business profile, offers more opportunities than you know. It highlights your key strengths and makes it easy for customers to find, learn about and contact your business when done right. To optimize your business profile properly, you need to have access to it. How? You must first confirm with Google that you are the rightful owner.

Although it seems simple, the process of creating, applying, and verifying can become a challenge – as you have probably already found out. And why? Because it requires several steps that need to be taken in order to setup your profile properly.

In this article, you’ll learn all about Google and get step-by-step instructions on setting up a Google My Business (GMB) account, applying for, and verifying your Google Business profile. At Southtown Web Design, we include your GBP setup with any of our SEO plans.

Interested in setting this up yourself? No problem, continue on!

What is a Google Business Profile (formerly called Google My Business)?

How to Setup a Google Business Profile (2022) | Google My Business (1)

Having a GBP listing shows that your company is reliable and trustworthy. You can create a Google Business profile to help customers identify your business and its details, such as your company’s name, location, and hours of operation. You can also include a website, phone number, and reviews.

This tool is free and makes it easier for businesses to manage their online presence on Google. Using accurate, up-to-date information, customers can find your business online and learn more about it.

Google Business Profile: Why Do I Need One?

A Google Company page is a must for local companies and small business owners who care about their local search engine optimization presence.

(Video) Google My Business Profile Set Up - 2022 Step By Step Tutorial For Best Results

Your business will only appear in a search for “X near me” if your Google Business page is set up and optimized correctly. If it is not, users will always see your competitors, which means you are missing out on potentially new customers.

Your business can use a Google Business Profile page to manage the data you want to share with your customers. As a business owner, you can also respond directly to feedback. Your Google Business profile makes it easy for customers to discover your business and get directions. Once you enter the correct address into your profile, users can see your location and get directions from Google Maps with just one click.

With a GBP account, you can see how many people have called you directly from your dashboard and what keywords they searched for and more. These insights can benefit your business significantly by optimizing your pages for those keywords to help drive more traffic to your business.

We will not be going over how to fully optimize your listing for Google’s search engines in order to rank well, as this article is solely about setting up your Business Profile.

Set Up a Google Business profile

Here is the step-by-step guide to create your very own Google Business Profile.

Create a Google Account for your Business

To get started, you will need a Gmail address (Gmail). You have to create one if you do not already have one. If you already have an account, you can skip this step.

To set up an account: Visit Then click on Create Account.

A registration form will appear. Verify your account by phone. For your security, Google uses two-step verification. Google will send you a verification code via SMS. Enter the code to verify your account.
Then you’ll see a form where you need to enter personal information such as your name and date of birth, etc. Enter your personal information, read Google’s terms and conditions, and click “I accept”. You now have a Gmail account.

(Video) Google My Business Profile Set Up - Step By Step Tutorial 2022

Find or Add Your Business Name

There are two ways you can start creating your Google Business Profile. If you’re still in your gmail account, click the 9 dots in the top right corner of your Gmail Account and select Business Profile. This will take you to the Google Business Profile setup. The other way to get there is to just type in Google Business Profile in a Google search and it will more than likely be the first search result or you can just go to this link:

Once you’ve landed on the Google Business page, select “Manage Now” to get started. Then enter the name of the business and select it if it exists or click on “create a business with this name”. Be careful not to accidentally select the name of another nearby business if your company name is similar to that of another business.

The next important step that is going to help index your business in Google is by selecting the correct category for your business.

How to Setup a Google Business Profile (2022) | Google My Business (2)

To add a location or to not?

In this step, if you’re a brick and mortar business, then you’re going to want to select the option yes. If you’re a service area business and serve your customers at their location, then you’re going to want to select no.

In this article, we are going to be selecting “No” and clicking next. Upon selecting no, Google will ask you where you serve your customers. It’s important to select all the areas you service, which could potentially help with your ranking in those areas in the long run.

(Video) How To Rank Your Google Business Profile #1 FAST (EASY SEO RANKINGS)

Add Contact Information

From here, you’re going to want to add in your business’s contact phone number and website URL. If you don’t have a website, you can select the option “I don’t have a website”.

Verify Your Google Business Profile

How to Setup a Google Business Profile (2022) | Google My Business (3)

This is probably one of the most important steps, because without verifying the business, your listing will not be pushed live.

Even though we selected not to add a location, we still need to input an address. If you’re a service area business you can just use your home address or any commercial location that you own or are leasing.

I would not put a P.O Box or a UPS Mailing Address, as Google will flag this as not an actual business location and will potentially remove it from their database. We don’t want that!

For the purpose of this article, we are going to be clicking “Verify Later”. Typically you’ll input your address and you will receive a postcard in the mail with a verification code that you will need to finish verifying your business with Google.

Add Business Hours/Messaging

The next step is to add your actual business hours. It is important to provide real up to date information to Google or it could potentially be hurting your rankings down the road. After inputting your business hours, click next and move on to the next section, which is adding messaging.

This is a neat feature that Google has added that can help you communicate with potential customers straight from your Google Business Profile. If you do turn this feature on, make sure you respond as soon as possible or Google will just remove that feature from your account if you can’t provide users with quick information. The reason they will disable it, is because it creates a poor user experience and goes against what Google is about.

If you’re adding that feature click next, if not click skip.

(Video) How to set up your Google Business Profile

Business Description/Photos

Help potential customers know a little about your business before they make the plunge to contact you for more details.

A lot of people are busy and on the go and if they can get a quick bio about the business what services you provide, it could mean the difference between them contacting you or your competitor.

If you’re strapped for time and want to get back to adding in a bio later, just click skip or click next if you’ve already inputted your business’s bio.

Next step is to be adding in photos of the type of services you provide. This is a great way to really sell your services by showing past work you’ve completed in order for customers to see you’re work first hand. Which can help entice potential customers to want to work together.

Claim your $500 Free Advertising Credit

How to Setup a Google Business Profile (2022) | Google My Business (4)

A google Business Profile already helps in providing a lot of much needed exposure to the business, but they don’t stop there. Another perk when creating a new Business Profile is that they sometimes offer free advertising spend to help drive immediate traffic to your business.

This can help significantly when you’re first starting your business and trying to get your first customers. I’m sure by now you can see the value of have a Google Business Profile and how it could actually be hurting you by not having one. Most, if not all your competitors probably have a business profile and if you don’t have one, it just give them that added competitive edge.

Once this step is completed, you have fully setup your Google Business Profile (formerly known as Google My Business). The next step is to just wait for the Google postcard to arrive in order to fully verify your Google Business Listing and for it to be pushed live for the world to see!


Before launching a local marketing campaign, make sure your Google Business profile is complete, and you know the basics of local SEO. Creating a Google My Business profile is one of the first things you should do.

(Video) Setup Google Business Profile 2022 | How to Setup a Service Based Business in Google Maps

Imagine a new customer coming into your business and telling you they found you on Google. Good news: With a Google Business profile, it really is possible.

Still, have questions? Please get in touch with us today. We’ll be happy to advise you on all aspects of your digital presence and marketing campaigns.


How do I add questions and answers to Google My Business? ›

How to Add Q&As to Your Profile:
  1. Search for your business on Google under a personal Google account.
  2. Once you have found your business's profile, click the “Ask a question” button.
  3. Enter your question and hit “Post”
  4. Repeat the process for all the questions you have!
  5. Click on “See all questions”
7 Sept 2022

How do I optimize my business for Google 2022? ›

8 Ways To Optimize Your Google My Business
  1. Review your NAP information.
  2. Add your business description and category.
  3. Always respond to customer reviews.
  4. Add your products and services.
  5. Upload photos of your business.
  6. Utilize the special attributes features.
  7. Use the posting feature.
  8. Update hours for Covid-19.
16 Aug 2022

What is the difference between Google My Business and Google business profile? ›

Google My Business is Now Google Business Profile. The renaming is part of Google's effort to differentiate small businesses with one location and those with multiple locations. This will make it easier for small business owners to manage their business on Google with a single listing.

How do I get better Google Answers? ›

Although internet users have many search engines to choose from, Google remains the top platform people use to browse the internet.
Let's dive into five tips to get better Google search results.
  1. Choose Your Words Wisely. ...
  2. Use the Tabs. ...
  3. Add Quotation Marks. ...
  4. Exclude Certain Words. ...
  5. Do Calculations and Conversions.
25 Jun 2021

How do I write a Google profile? ›

Create your people card
  1. Go to or open the Google Search app .
  2. Search for yourself. ...
  3. At the top of search results, you'll find the option to add yourself to Google Search. ...
  4. Fill out the information that you want to share publicly on your card. ...
  5. At the bottom, tap Preview.

Do you need a website for Google business profile? ›

While Google My Business is a quick and convenient way to get critical information about a business fast (especially on mobile), sometimes customers want more information to make a choice. Without a website, those customers can't learn more about your business and you won't be on their radar.

How do I increase my visibility on Google my business? ›

How to improve your local ranking on Google
  1. Enter complete data. Local results favor the most relevant results for each search. ...
  2. Verify your locations. ...
  3. Keep your hours accurate. ...
  4. Manage & respond to reviews. ...
  5. Add photos. ...
  6. Add in-store products. ...
  7. Relevance. ...
  8. Distance.

How can I make my business popular on Google? ›

What are the things I can do to get my search rank higher?
  1. Create high quality content (such as in a blog)
  2. Have a fast website that loads quickly.
  3. Make your website mobile-friendly.
  4. Ensure your website is secure (your web address should start with HTTPS)
  5. Follow on-page best practices.
  6. Register with Google Search Console.
5 Aug 2020

How much is a Google business account per month? ›

Choose your Google Workspace pricing plan. Try it free for 14 days. Google Workspace plans start as low as $6 per user per month for Business Starter, $12 per user per month for Business Standard, and $18 per user per month for Business Plus.

Does it cost to have a Business Profile on Google? ›

Is a Business Profile on Google free? Yes, it's free to create your Business Profile on Google. Create your profile at no cost, and you can manage your business from Google Search and Maps to start reaching more customers.

Why do you need a Google Business Profile? ›

With a Business Profile on Google, you can manage how your local business shows up across Google products, like Maps and Search. If you run a business that serves customers at a particular location, or you serve customers within a designated service area, your Business Profile can help people find you.

How do you create a question and answer page? ›

How to Build a Question and Answer Website
  1. Analyze the competitors' websites, e.g. Quora.
  2. Find a web app development company to assist you.
  3. Create a user-friendly and intuitive design.
  4. Develop several vital features for your website and launch an MVP.
  5. Create a promotional strategy to engage users.
29 Sept 2022

How can I Customise your answers? ›

Without using IFTTT
  1. Open Google app.
  2. Tap the three horizontal bars at bottom right.
  3. Go to 'Settings'.
  4. Under Google Assistant. Tap Settings.
  5. Scroll down and select Routines.
  6. Tap '+'
  7. Tap 'Add Commands' and Enter what you would like to say to Assistant.
  8. Tap Ok to save.

How does Google have all the answers? ›

Google's system tracks all the information contained in the search index. In this step, duplicate content is canceled. All this information is stored in the Google Index and a large database is created. Serving Result: Whenever we type on Google to do some search, we get many answers related to our question as well.

What is the easiest way to find answers? ›

  1. Read the whole answer only to understand .
  2. Don't think of memorising in one go.
  3. Break the question in parts( as many u wish.. ...
  4. Now go through one part and learn it loudly.
  5. Now check whether u have learnt by hiding the answer.
  6. If yes: repeat process 4 and 5 till u complete the answer.
  7. If not: try to learn again and again.

What are 3 methods to get better Google searches? ›

8 Tips to Help You Use Google, Other Search Engines More Efficiently
  1. Be specific with what you want. ...
  2. Use + and - ...
  3. Put key phrases in quotes. ...
  4. Use tabs to specify what you're looking for. ...
  5. Advanced search tips. ...
  6. Look for something on social media. ...
  7. Add website info into search. ...
  8. Definitions, equations, language translations.
1 Nov 2021

How do you write a perfect profile? ›

How to write a profile
  1. Conduct research on the subject. ...
  2. Focus on answering the question. ...
  3. Stay focused on your topic. ...
  4. Keep a record of all interviews. ...
  5. Create a profile-specific theme. ...
  6. Use quotations. ...
  7. Start writing. ...
  8. Fact-check and proofread.
22 Nov 2021

How do I write a good profile of myself? ›

How to write a short bio
  1. Introduce yourself.
  2. State your company or brand name.
  3. Explain your professional role.
  4. Include professional achievements.
  5. Discuss your passions and values.
  6. Mention your personal interests.
20 Jul 2020

What is the difference between Google Account and Google profile? ›

Your Chrome profile handles all of your Chrome browser preferences and settings including the extensions you like to use, bookmarks, saved passwords, and display settings (default fonts and color schemes). Signing into your Google account is how you access things like Gmail and Google Docs.

How do I write a business profile sample? ›

Show them the world that you're trying to build with your team.
  1. Description of the business, including the mission and/or vision.
  2. Product descriptions.
  3. Description of services.
  4. History, expansion, and growth.
  5. Public relations.
  6. Advertising.
  7. Industry information.
  8. Safety, health, and environmental policies.

What are the 3 types of profiles? ›

Profile Type Comparisons: Mandatory, Local, & Roaming.

What are the 5 steps needed before opening your own business? ›

Take the first steps toward turning your idea into a business.
  • Find Startup Costs.
  • Research Your Market.
  • Make a Business Plan.
  • Licenses & Permits.
  • Government Grants.

What if I don't have a physical address for Google My Business? ›

Service area business listings allow you to list your business's local service area without needing to publish the physical street address of your business location. So even if you aren't technically a local business, if you offer local business services, a service area Google listing will likely work for you.

Do I have to put my address on Google as a business? ›

To verify your business, you must enter a business address that Google can find. Make sure your address follows the address guidelines. Make sure you enter the complete and exact street address for your profile. For example: 1600 Amphitheatre Parkway, Mountain View, CA, 94043.

Do you own your domain name with Google? ›

You initially purchase your domain for a year. After that, you must renew your subscription with your domain host. You can renew your subscription automatically from your Google Admin console. Even though we set up your domain for Google services, you still have full control over your domain's DNS settings.

How do I get found on Google? ›

Here's how to get your website on Google:
  1. Submit your site to Google.
  2. Prioritize proactive indexing.
  3. Choose the perfect keywords.
  4. Manage your meta tags.
  5. Optimize for mobile.
  6. Prove that you're a local.
  7. Lay an external link trail.
  8. Perfect your internal linking.
10 Dec 2020

Is selling on Google free? ›

Sell your products directly on Google, with zero Google commission fees. Your customers can purchase directly on Google through our on-site, Buy on Google checkout experience.

Is a Google business number free? ›

Important: To use Google Voice features, subscribe to Google Voice for business, which starts at $10 USD per user, per month, and to Google Workspace. Google Workspace starts at $6 per user per month and includes the following: An ad-free Gmail account with your company's domain name, such as

What comes with a Google business account? ›

Google Business Profile is a free business listing from Google. It allows you to provide details and photos of your business, including your location, services, and products. Creating this free profile is a great way to increase your visibility across Google services.

How much should I charge for Google My Business? ›

Google Workspace plans start as low as ₹125 per user per month for Business Starter, ₹672 per user per month for Business Standard, and ₹1260 per user per month for Business Plus.

How much does it cost everytime someone clicks on Google Search for a business? ›

The average cost per click in Google AdWords is between $1 and $2 on the search network.

Is Google business profile going away? ›

Best Covid-19 Travel Insurance Plans. New Access Options: A more important change is the decision to retire the GMB app in 2022, and instead encourage business managers to access their profiles through “an upgraded experience” on Google Search or Google Maps.

How much does it cost to show up first on Google? ›

I'll start with the one word answer to the question, “what does it cost to get your website on Google?” FREE! It doesn't cost anything.

How long does it take for Google to verify your business? ›

They can take up to seven business days. When you're verified, you get a notification. If we can't verify your business with the first method, the “Get verified” button shows up again. If this happens, try a different verification method.

Is Google My Business only for physical businesses? ›

Who is eligible for a Google Business account. Anyone who provides person-to-person or local services in a certain area, even if they don't have a storefront, is eligible for a Google Business listing.

Which is better Google business account or personal account? ›

Business Gmail Has Double the Storage of Personal Gmail and the Ability to Add Even More. Google Workspace Business Starter includes maximum storage of 30 GB per user (including company mailbox and cloud storage), double the storage of a personal Gmail account, which is 15 GB.

Where is the question and answer section on Google my business? ›

Here's how:
  • Log in to the Google account for your Google My Business listing, then search for your business on Google. ...
  • Click on the “See all questions (#)” link in the “Questions & answers” section on the right-hand sidebar.
  • Click on the “Answer” button to answer a specific customer question.
27 Feb 2020

How do I add a question and answer on Google? ›

Add questions, headers & sections
  1. Open a form in Google Forms.
  2. Click Add .
  3. To the right of the question title, choose the type of question you want.
  4. Type the possible responses to your question. To prevent people from not answering, turn on Required.

Where is the Q&A section on Google my business? ›

It shows directly under your top line information in your GMB panel. Most people think that the Q&A section is a direct messaging system, but in reality, it's a community discussion platform. That means anyone out there can ask a question about your business, and any random person can answer that question.

How do I add answers to Google Forms short answers? ›

Set rules for your form
  1. Open a form in Google Forms.
  2. Add one of the following types of questions: Short answer. Paragraph. Checkboxes.
  3. Click More .
  4. Click Response validation.
  5. Choose the type of rule you want.
  6. At the far right, type an error message that people will see when they enter an answer that breaks your rules.

Does Google have answers to all questions? ›

Google's system tracks all the information contained in the search index. In this step, duplicate content is canceled. All this information is stored in the Google Index and a large database is created. Serving Result: Whenever we type on Google to do some search, we get many answers related to our question as well.

What is an answer box on Google? ›

What is Google's answer box? On the search engine results page, the answer box lists what Google deems is the best answer to the query. It's positioned below the search query and above the organic results.

How do I add answers to Google Forms 2022? ›

(You can also choose the Blank Quiz from the template gallery to get started quickly.) As you add questions, use the Answer Key button in the bottom left of the question box to write in or select the correct answer. Enter the number of points the question is worth in the top right.

How do I get answers from Google Forms 2022? ›

Open your form in Google Forms > Click Responses > Click Question to view the answers by question. You can use the previous and next icons to navigate between questions or select a specific question from the dropdown list.

Can I import answers into Google form? ›

Here are the steps to use this add-on to import questions to Google Form from Google Sheets.
  • Create Google Sheet. Open the Google Sheet containing your questions and answers that you want to import into a form. ...
  • Install the Add-on. This is a one-time step. ...
  • Use the Add-on to Import Questions.
11 Oct 2020

How do I find keywords for my business on Google? ›

How you can find keywords for your business
  1. Open the Google search engine in Google .com.
  2. Now start typing a word related to your business and the top words appear.
  3. The example is for the word digital. Then use one of these that are relevant as an article heading and subject for your next GMB post.

How do I choose my business category on Google? ›

Under “About,” select Business category. To add or edit your primary category: On your computer, in the “Primary category” box, enter and select the category from the options that show up. To add an additional category: Select Add another category.

What are Google My Business categories? ›

What Are Google My Business Categories? Google My Business categories (or Google maps categories) are very important fields that you set for your GMB listing that describe what your business is both to people and search engines. You can set both primary and secondary categories for your Google My Business listing.

How do I create a question with multiple answers in Google Forms? ›

The multiple-choice option you see asks one question and gives a list of possible answers. Instead, what we want is a number of questions that all have the same answer options. You can create that by clicking the dropdown in the upper right-hand corner of the form that currently displays Multiple choice.

What is the app that gives you answers to questions? ›

Ask Socratic a question and the app will find the best online resources for you to learn the concepts. Socratic supports most high school subjects, with more coming soon! Use your voice or camera to connect to online resources and understand any problem.

How do you create short answer items? ›

To create a good short-answer item, follow these guidelines:
  1. A direct question is preferable to an incomplete statement. The completion format always implies a question. ...
  2. The required response should be concise. Short-answer items should require a single correct answer. ...
  3. Place the blank near the end of the sentence.
26 Jul 2011


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